Revenue stagnating?
Your pipeline isn't
the problem.
Most B2B mid-market companies have a marketing budget, a sales team and a CRM. Revenue still doesn't grow as planned. Not because people aren't working hard enough, but because the revenue engine is missing.
Unpredictable pipeline
Sound familiar?
Marketing & sales misaligned
Sound familiar?
Leads lost to manual follow-up
Sound familiar?
You probably recognise this.
Six situations that B2B mid-market companies face every day.
Inconsistent marketing results
Marketing activities deliver inconsistent results, no constant stream of qualified leads.
Misaligned teams
Sales and marketing are two separate worlds: different language, different KPIs, different priorities.
No system, just luck
The pipeline depends on relationships and coincidence, not a system.
No revenue visibility
You don't know how much revenue comes in next quarter, until two weeks before.
Budget decisions by gut feel
Budgets are renewed based on gut feel, not proven ROI.
Lost leads
Leads drop off after first contact, follow-up is inconsistent and manual.
Human and AI as your revenue team.
AI makes a lot possible. But AI without strategic insight produces noise. And human strategy without scalable execution gets stuck in capacity. Revenue Flow is built on the collaboration between both.
Human
- Strategy & prioritisation
- ICP definition & positioning
- Tone, nuance & trust
- Commercial judgement
- Client relationship & context
Together
- Campaign design
- Content production
- Lead qualification
- Pipeline management
- Continuous optimisation
AI-Driven
- Personalisation at scale
- Automated follow-up
- Behavioural signals & scoring
- Real-time dashboards
- Agentic workflows
Real results. Real companies.
No hypothetical results. Two examples of how we deployed the Revenue Flow approach.
Plugging the leaks in the customer journey.
SnelStart's customer journey had multiple leaks: prospects dropped off at critical moments, follow-up was inconsistent, and trial-to-paid conversion lagged behind the product's growth potential.
Via Revenue Flow Diagnostics we mapped prospect behaviour across the full journey. We designed targeted Revenue Flow Campaigns aligned to each buying stage, from awareness to activation. Follow-up leaks were sealed with automated but personally-felt sequences.
30% revenue growth by structurally improving conversion at critical moments in the customer journey.
Real-time lifecycle insight connecting marketing and sales.
Marketing and sales operated in separate worlds. The sales team had no visibility into how prospects and clients moved through the funnel, causing follow-up that came too late, was too generic, and lost opportunities.
Via a Revenue Flow Initiative we connected marketing and sales by giving the sales team real-time insight into prospect and client progression across the full revenue lifecycle. Every signal, from content consumption to product usage, was translated into an actionable sales moment.
A sales team that no longer works on gut feel or planning, but on live behavioural data. Faster follow-up, higher relevance per contact, and demonstrably better collaboration between marketing and sales.
"Revenue doesn't grow by working harder. It grows by working smarter, with the right strategy, the right people, and a system that does the work."
Erwin de Werd
Founder, Revenue Flow
One system. Three revenue streams.
Revenue Flow is structured around the three places where B2B companies leak revenue. We diagnose where your biggest opportunity is, then build and run that stream first.
Attract
Generate more and better-qualified leads. Sharpen your ICP, build targeted campaigns, and create a consistent flow of the right prospects, not just volume.
- ICP sharpening
- Targeted outbound campaigns
- LinkedIn & content flows
Convert
Turn leads into closed deals. AI-driven follow-up, behavioral lead scoring, and automated sequences that keep prospects engaged and move them to a decision.
- Automated follow-up sequences
- Behavioral lead scoring
- Pipeline visibility & alerts
Retain
Protect and grow existing revenue. Structured retention flows, expansion triggers, and proactive account communication that turns clients into long-term partners.
- Retention flow automation
- Expansion opportunity triggers
- Account health monitoring
Revenue Flow sits alongside your existing stack, not inside it.
Your CRM stays your CRM. Your ERP stays intact. The Revenue Flow engine is a dedicated layer that handles flow, follow-up and AI personalisation, fully under our control, so we can take responsibility for the deliverables.
What's Included
Strategy and execution, combined.
Revenue Flow delivers both the strategic direction and the AI-powered execution to run it. Neither works without the other.
Fractional CRO / CMO
Monthly strategy session with an experienced revenue director. Quarterly review on pipeline, conversion, and ROI. ICP sharpening and opportunity prioritization based on real data, not gut feel.
AI-Driven Revenue Engine
A dedicated revenue platform running alongside your existing CRM. Personalized communication at scale, fully managed. Automated follow-up and lead scoring based on behavioral signals.
Campaigns & Content
Pre-built campaigns tailored to your ICP and buying process. LinkedIn outreach flows, lead magnets, email sequences, and landing pages, all in your branding, all managed for you.
Transparent Reporting
Weekly performance updates per stream. Monthly output reports with lead quality and conversion rates. Real-time dashboards so you always know exactly where revenue stands.
Simple, transparent pricing.
No hidden costs. No long-term lock-ins beyond 12 months. Start with a Revenue Scan and scale from there.
60-min structured diagnosis · Revenue Plan within 5 days · €500 fully credited to your Launch investment
(attract, convert or retain)
- Platform setup & management
- API connection to existing CRM
- Real-time pipeline dashboard
- Lead Routing (Lifecycle)
- 1 stream configured
- Follow ups
- Content setup first 90 days
- Lead magnets & landing pages
(attract, convert & retain)
- Platform setup & management
- API connection to existing CRM
- Real-time pipeline dashboard
- Lead Routing (Lifecycle)
- Lead Allocation
- 2 PMCs configured
- All 3 streams built
- Follow ups
- LinkedIn outreach flows
- ABM on specific target accounts
- Content setup first 90 days
- Lead magnets & landing pages
- Revenue Flow Diagnostics
(attract, convert & retain)
- Platform setup & management
- Multiple CRM connections
- Real-time pipeline dashboard
- Lead Routing (Lifecycle)
- Lead Allocation (extended)
- 3+ PMCs configured
- All 3 streams built
- Follow ups
- LinkedIn outreach flows
- ABM on specific target accounts
- Content setup first 90 days
- Lead magnets & landing pages
- Revenue Flow Diagnostics
- 1 active Revenue Flow Campaign
- Full AI execution — copy, timing & sequences
- Behavioural lead scoring & automated follow-up
- CRM connected & pipeline synced
- 4–6 LinkedIn posts — written & scheduled
- 1 long-form blog article per month
- Personalised outbound email sequences
- Lead magnets built on demand
- Monthly 60-min strategy session
- Weekly performance update
- Monthly revenue & pipeline report
- ICP sharpening & proposition refinement
- Quarterly growth review
- 2 active Revenue Flow Campaigns
- Full AI execution — copy, timing & sequences
- Behavioural lead scoring & automated follow-up
- CRM connected & pipeline synced
- Named account lists built & maintained
- Personalised multi-touch outreach per account
- 8–12 LinkedIn posts — written & scheduled
- 2 long-form blog articles per month
- Personalised outbound email sequences
- Lead magnets built on demand
- Monthly 60-min strategy session
- Weekly performance update
- Monthly revenue & pipeline report
- ICP sharpening & proposition refinement
- Quarterly growth review
- 3+ concurrent campaigns across all streams
- Full AI execution — copy, timing & sequences
- Behavioural lead scoring & automated follow-up
- Multiple CRMs connected & synchronised
- Named account lists built & maintained
- Personalised multi-touch outreach per account
- 12+ LinkedIn posts — written & scheduled
- 3 long-form blog articles per month
- Personalised outbound email sequences
- Lead magnets built on demand
- Monthly 60-min strategy session
- Weekly performance update
- Monthly revenue & pipeline report
- ICP sharpening & proposition refinement
- Quarterly growth review
- 4 dedicated hrs/mo — CRO & CMO level
- Direct async access between sessions
- Revenue initiative scoping & delivery
No hidden costs · Max 12-month contract · Revenue Scan €500 credited in full to Launch investment
All plans start with a Revenue Scan · Retainer begins after Launch sign-off
Start with the Revenue Scan.
Book your Revenue Scan and get a concrete diagnosis of where your revenue is leaking and a plan what to do about it.
Book your Revenue Scan & Plan.
A 60-minute structured session. Within 5 days you receive a personal Revenue Plan, diagnosis, stream priorities, indicative ROI, and a tailored proposal. Not a sales call. A real analysis that delivers value from day one.
- 60-minute structured session
- Personal Revenue Plan within 5 days
- Full funnel & pipeline analysis
- 100% credited if you proceed